Let's start with some quick info about your business.
What is your business / company called?
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Enter your website URL.
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How much do you spend on Meta every month?
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How much do you spend on advertising every month across all channels?
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List your other advertising channels.
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Most copy fails because it starts with the product. Great copy starts with the person reading it.
Be specific. Demographics matter less than psychographics.
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Not the deep philosophical problem. What would they type into Google at 11pm?
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This tells us what language is already worn out and what objections are baked in.
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Understanding why past solutions failed is where your positioning lives.
This is the exact space your copy needs to occupy.
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Often a false belief or hidden frustration. This is emotional fuel for hooks.
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Based on Eugene Schwartz's 5 levels. This determines how your copy opens.
Pick your biggest segment.
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Use their actual words, not industry jargon.
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A naive market and a jaded market need completely different approaches.
This determines the style of your copy.
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The generic pitch your audience sees every day.
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This is what your copy must avoid.
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Not your product. Your OFFER — the complete package of what they get, what it costs, and why the risk is on you.
Keep it to one clear sentence.
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Not features. Where does someone end up after using this? Be specific and time-bound.
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Be exhaustive. Proof is the single biggest lever in sophisticated markets.
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Pricing, risk reversal, and urgency.
Frame price against the cost of inaction.
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The stronger the risk reversal, the more aggressively copy can push.
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Fake urgency kills trust. Real urgency is powerful.
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You can't just promise the outcome — explain WHY your approach works when others don't.
Name it if you can. What makes your thing different?
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Your mechanism should directly address the gap from earlier.
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Copy that requires expertise to understand doesn't convert.
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How should your ads sound? What should they never do?
This guides the tone of all generated copy.
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List anything that would damage trust with your audience.
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List anything relevant for your industry.
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Where does the ad send people? This affects how copy closes.
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Format, existing winners, and competitor reference.
Select the primary format.
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Even rough copy helps. We'll extract what's working.
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Helps calibrate tone and approach for your market.
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